Do not be left behind and survive!

After reading the Ilana Rabinowitz’s article titled If Social Media Were A Stock, How Much Would You Invest? I have come to the conclusion that Social Media are essential for your business. Even Facebook –and other social networks– have reached 200 millions of users in less than a year.

Some employers say the following: Until you can show me the value of a Facebook like, I’m not investing. And that is a huge mistake.

As indicated by Rabinowitz in her article “No matter what anyone tells you, you will not know the value of a Facebook like or a blog visitor before you get started. And then, not right away”.

It is essential that companies and their entrepreneurs make an effort. If we go back to the past, many companies wondered whether having a website: “The decision not to make social media a serious initiative is akin to a decision not to invest in a website a few years ago”.

Some companies have one or two people devoted almost exclusively to Facebook and Twitter. And some people clearly think that is ridiculous. However, we ought to consider the following:

The average user spend about 55 minutes a day on Facebook, has 130 friends, is connected to 80 pages, groups and events, creates 90 pieces of content per month. Facebook has over 500 millions of users. They are waiting for you!

So, can the Social Media change the world and your business? Sure do!